Adopting a New Reality Through Effective Communications

Nothing instills anxiety and fear of the unknown future more than lack of information. Therefore, a primary component to any successful new initiative is an effective and ongoing communications and outreach program that leads employees from their existing comfort zone to full involvement and buy-in.

Peak Seven Consulting has extensive experience in all facets of communications planning and implementation for every type of business opportunity and sensitive situation. For successful organizational design and change, we develop communications strategies and detailed plans to create awareness, educate, and engage the impacted employees, and motivate/inspire transformation.

Because Peak Seven Consulting’s team of consultants are experts in marketing and graphic design, organizational design, instructional design/delivery and customer experience design, we have a proven track record of driving successful transformation even when it may be perceived as something negative for individual employees. It’s about finding the right balance of art and science in creating a communications plan that is capable of becoming your best ally and guiding force during any major change.

Recognize that in the absence of information, rumors will fly. People will jump to conclusions, make up things from bits of information and contribute to a state of anxiety. As such we believe in honest, frequent and open communications. We encourage a communications approach that includes the following:

• Sound strategy
• Key messaging
• Empathetic, sincere tone while dealing with tough news
• Minimizing ambiguity without offering guarantees
• Focusing on vision/end result and how that connects to each individual
• Integrated communications effort using multiple media and frequent messages
• Two-way communications

People will need to hear key messages frequently and repeatedly. In general, people filter information based on their emotional state, previous experiences and thinking/communications styles. During significant change, people undergo intense emotional turmoil and thus will severely filter what they’re told. Successful endeavors leave little to no room for key audiences to fill in those communications gaps on their own.

If you invest in nothing else to inspire and motivate engagement in a new reality, invest in communications. It can do amazing things by itself. In concert with other organizational design and change management efforts, you might even swear you're seeing magic.

If your organization is resource-constrained, Peak Seven Consulting can execute the communications plan in collaboration with you.

Ready to Reach Your Peak Performance?

For more information on how to reach your peak performance, get started now by calling Peak Seven Consulting at 719.210.2141 or contact us.